Zach Braff satires social media culture in this star-studded film for Adobe Creative Cloud. The 11-minute comedic short, written and directed by Braff, imagines life as social media star in the 19th century and features a cast that includes Florence Pugh (Lady MacBeth), Alicia Silverstone (Clueless), Leslie David Baker (The Office) and a cameo by Fyre Festival producer Andy King.
In the film, Pugh is a social media influencer dreading her sponsorship duties and Silverstone is the handler that has to drag her out of bed to create a post for a hair tonic and reminds her that “posting” is what pays for her grandiose lifestyle. Baker and King play pitchmen hoping to get Pugh’s character, Lucille, to endorse their products.
The film, In The Time To Get There, is the culmination of a campaign from Pereira O’Dell and was inspired by the winning entry of a movie poster contest sponsored by Adobe. The contest, #MoviePosterMovie, asked college students to create a poster for a not-yet-created film that would then become an Adobe ad. Sam West, a senior at Boston University, created the winning poster. Elements from the poster, which features images of a candle, scissors, notepad, pencil and apple, are integrated throughout the film.
The short was produced by RSA Films, which signed Braff for commercial representation last month.