In the wake of another public backlash against the Academy Awards for lack of racial and gender diversity, two directors from M&C Saatchi-backed production company, MAJORITY, have received Oscar nominations.
MAJORITY, led by Peabody Award-winning director (and 2020 Brand Film Awards judge) Senain Kheshgi, is a Los Angeles based production company set up to challenge the lack of female diversity within commercial production, branded spaces, and original content. The company launched in January 2018 and announced its all-female roster in August that year.
Those frustrated with the lack of women nominees can look to short-form content as a welcome alternative, thanks in part to companies like Kheshgi’s, which is dedicated to cultivating and amplifying the careers of women in commercial and independent film.
Three of the five Animated Short Film nominees were directed by women, and a fourth feature features a woman nominee among its producers. Siqi Song’s Sister is nominated for Best Short Animated Film, while Walk Run Cha-Cha by Laura Nix has been nominated in the Best Short Documentary category; both films are considered frontrunners for their respective categories.
Tune in to see who brings home Oscar on Sunday, February 9, 8e | 5p on ABC.
SISTER (Siqi Song)- A man remembers his childhood and growing up with an annoying little sister in 1990s China. How would his life have been if things had gone differently?
WALK RUN CHA-CHA (Laura Nix and Colette Sandstedt) – Chipaul and Millie Cao reunited in 1980s Los Angeles after being separated by the Vietnam War. Forty years later, they become ballroom dancers to reconnect again and make up for lost time.
Watch the film at The New York Times
More about MAJORITY:
MAJORITY represents a roster of award-winning female directors (Emmy, Peabody, James Beard) who are working in the commercial, music video and branded spaces while continuing as independent filmmakers working on their own projects.
For more information go to https://www.majorityfilm.com/