Shell has launched a branded content series on YouTube called The Great Travel Hack that challenges two teams of young people to travel cross-country using the lowest carbon emissions possible.
Hosted by The Big Bang Theory star Kaley Cuoco, the five-part content series is aimed at young travel enthusiasts and follows the teams as they make the 3,000-mile journey from Los Angeles to New York using different forms of low carbon transportation. They can chose from 30 different transport options, from electric and hydrogen-powered cars to electric boats, natural gas-fueled buses, electric skateboards and Segways.
“Humans are meant to move around. That’s what we do. But can we do it in a cleaner way?” asks Cuoco, as she introduces the competition in the 12-minute launch video. “Yes, we can move forward while thinking forward.”
The video series is part of Shell’s ongoing Make the Future campaign, launched in 2014, which is focused on clean energy. “We all need to travel. The big question is can we travel further and faster with lesser emissions? The Great Travel Hack showcases a wide variety of vehicles (and fuel or energy choices), each tackling the challenge of reducing emissions,” says Dean Aragon, global VP brand at Shell. “There really isn’t one solution, so we need to be open to a range of ideas and innovations.”
The Great Travel Hack contestants are aided in their quest by Mission Control, a team of experts comprised of Shell employees and students