Jessica Lauretti, global head at RYOT Studio, discusses how to make a brand film stand out
Screenwriter and director Pamela Romanowsky says emotion plays a major role in brand films
Brand Film Festival jury chair Jae Goodman provides insight into what makes a great brand film
Brand Film Festival Opens for 2018 Submissions with New Site Launch, Panel at NAB Show, and VIP Launch Party
The Brand Film Festival, in association with Haymarket Media’s PRWeek and Campaign, ushered in its third year of celebrating the best in brand films with a panel and VIP launch party at the recent NAB Show New York.
For the first time, the Brand Film Festival, in association with Haymarket Media’s PRWeek and Campaign, will partner with NAB Show.
Industry experts discussed the differences between brand films and traditional commercials at a panel launching the Brand Film Festival 2018 at NAB Show New York on Wednesday night.
Academy Award-winner Armando Bo talks branded content at the 2017 Brand Film Festival in New York.
From blockbuster action movies featuring famous Hollywood actors to moody thrillers directed by high-profile names such as Werner Herzog and Armando Bo, cinematic storytelling on behalf of brands has hit the big time.
Risk-taking was a theme of the second annual Brand Film Festival, as some companies went in a new direction, leveraging humor and venturing into the realm of long-form documentary to bring home prizes.
Chief creative officer says it must recognize “a real desire for some kind of value exchange”