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Connect with your audience through storytelling and entertainment

By Jessica Lauretti

Jessica Lauretti, global head at RYOT Studio, discusses how to make a brand film stand out

Brand films must tell a story and capture the energy of a company

By Pamela Romanowsky

Screenwriter and director Pamela Romanowsky says emotion plays a major role in brand films

Remember: Intent, distribution, and execution matter

By Jae Goodman

Brand Film Festival jury chair Jae Goodman provides insight into what makes a great brand film

Brand Film Festival Opens for 2018 Submissions with New Site Launch, Panel at NAB Show, and VIP Launch Party

By Brand Film Festival Team

The Brand Film Festival, in association with Haymarket Media’s PRWeek and Campaign, ushered in its third year of celebrating the best in brand films with a panel and VIP launch party at the recent NAB Show New York.

Brand Film Festival announces 2018 season, partnership with NAB Show

By Brand Film Festival Team

For the first time, the Brand Film Festival, in association with Haymarket Media’s PRWeek and Campaign, will partner with NAB Show.

Don’t blame brand films for killing commercials

By Diana Bradley

Industry experts discussed the differences between brand films and traditional commercials at a panel launching the Brand Film Festival 2018 at NAB Show New York on Wednesday night.

‘Of course it is the future:’ Oscar winner Armando Bo on branded content

By PRWeek staff

Academy Award-winner Armando Bo talks branded content at the 2017 Brand Film Festival in New York.

Film is the form for effective brand storytelling

By Steve Barrett

From blockbuster action movies featuring famous Hollywood actors to moody thrillers directed by high-profile names such as Werner Herzog and Armando Bo, cinematic storytelling on behalf of brands has hit the big time.

Risk-taking: The theme of the best brand films, long and short

By Alison Kanski

Risk-taking was a theme of the second annual Brand Film Festival, as some companies went in a new direction, leveraging humor and venturing into the realm of long-form documentary to bring home prizes.

Otto Bell: Good branded content is not a silver bullet

By Elizabeth Morales

Chief creative officer says it must recognize “a real desire for some kind of value exchange”

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