Brand Film Live! Scene 3: Marketing in an Evolved Ecosystem

Erin Heyns, Head of Observatory NY and 2020 Brand Film Awards juror, emphasizes that brand marketers need to continue to evolve with their audience in an ecosystem packed with content.
Hosted by Alexis Wierenga

Erin Heyns, Head of Observatory NY and 2020 Brand Film Awards juror, emphasizes that brand marketers need to continue to evolve with their audience in an ecosystem packed with content. As an entertainment strategy expert, she poses the key questions to consider when stepping in brand film, how smaller brands can do quality storytelling with limited resources and how to think more broadly about metrics of success.


https://soundcloud.com/brandfilmlive/marketing-in-an-evolved-ecosystem