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‘Of course it is the future:’ Oscar winner Armando Bo on branded content

By PRWeek staff

Academy Award-winner Armando Bo talks branded content at the 2017 Brand Film Festival in New York.

Film is the form for effective brand storytelling

By Steve Barrett

From blockbuster action movies featuring famous Hollywood actors to moody thrillers directed by high-profile names such as Werner Herzog and Armando Bo, cinematic storytelling on behalf of brands has hit the big time.

Risk-taking: The theme of the best brand films, long and short

By Alison Kanski

Risk-taking was a theme of the second annual Brand Film Festival, as some companies went in a new direction, leveraging humor and venturing into the realm of long-form documentary to bring home prizes.

Otto Bell: Good branded content is not a silver bullet

By Elizabeth Morales

Chief creative officer says it must recognize “a real desire for some kind of value exchange”

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