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Keepin’ it real: Reel As Dirt to make third film for Yeti

Filmmaker Greg Kohs thinks a successful branded film has a lot in common with a great slice of diner pie.

Best Buy gives aspiring artists platform to tell personal stories

For more than a decade, Best Buy has been helping bridge the technology gap for youth from underserved communities with Teen Tech Centers, which provide year-round tech tools, training, and mentorship to young people across the country.

Partner Content: Brand film tactics take center stage

A pair of Dow-sponsored roundtables preceding the Brand Film Festival offered some sage counsel on how to better employ this innovative approach

Celeb-driven series Undercover Lyft hits all the right notes

By Joann Whitcher

Ride-sharing service Lyft’s short-form celebrity-driven series is a textbook case of a successful branded film venture.

Taking Ownership: Charles Schwab Shows the Human Side of Financial Services

By Joann Whitcher

Firm uses inspiring stories in latest campaign

Are you kind, or just nice?

Kind Snacks spotlights distinction in new video series

The recipe for a successful brand film

Four producers share the essential components to creating an effective brand film.

David Beebe: Brands need to think – and act – like a media company

By Joann Whitcher

The Emmy-award winning producer says brands need to transform to a ‘consumer-first’ content marketing mindset

Breaking barriers with branded content

By Chris Uettwiller

Chris Uettwiller, executive producer and partner of Oscar-nominated production company Dirty Robber, discusses the importance of fluidity in creating compelling content

Connect with your audience through storytelling and entertainment

By Jessica Lauretti

Jessica Lauretti, global head at RYOT Studio, discusses how to make a brand film stand out

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